Why Kia’s Tasman Ute Is Betting Big on Diesel, Despite the Electrification Wave
Kia enters the competitive Australian ute market with its new model, the Tasman, emphasizing a 2.2-litre four-cylinder turbo-diesel engine. Despite the electric vehicle trend, over 80% of Australian ute buyers prefer diesel, influencing Kia’s market strategy. The Tasman seeks to gain a
