The sixteenth episode of “Shark Tank,” aired on January 30, 2015, attracted a massive audience of 7.9 million viewers. During this episode, entrepreneurs Wesley Laporte and Dan Barnes presented PhoneSoap, an innovative device designed to sanitize smartphones and other small items using UV light. While the Sharks initially doubted the necessity of such a gadget, the founders successfully highlighted its advantages over traditional disinfectants, particularly in preventing damage to the device’s surface.
Despite early hesitations, the interest in PhoneSoap quickly grew. The founders sought a $300,000 investment for a 7.5% stake in their company, with promising sales figures showcasing their potential. Within just a few months, they recorded impressive sales of $537,000 and were already stocked in 400 retail locations.
After some negotiation, Lori Greiner decided to invest, resulting in a deal at 10% equity, which turned out to be a significant turning point for the brand.
Following their appearance on “Shark Tank,” PhoneSoap experienced remarkable growth. By May 2016, sales had soared to $4.9 million, and the company expanded its workforce to 12 employees. The COVID-19 pandemic further amplified public interest in hygiene, propelling PhoneSoap to even greater success.
Today, PhoneSoap stands as a symbol of innovation, blending modern technology with essential hygiene practices. Their journey illustrates how a unique idea presented in the right context can lead to phenomenal growth and widespread recognition.
Additional Relevant Facts about PhoneSoap:
PhoneSoap was founded in 2012, but its rise to fame accelerated significantly after its appearance on “Shark Tank.” The device not only sanitizes phones but can also accommodate various small items, including keys, credit cards, and earbuds. PhoneSoap employs UV-C light technology, which is scientifically proven to kill 99.99% of germs and bacteria on surfaces, making it an effective hygiene tool in an increasingly germ-conscious world.
Important Questions and Answers:
1. What is the science behind UV-C light technology used in PhoneSoap?
UV-C light operates at a wavelength of 200 to 280 nanometers, which is effective in disrupting the DNA and RNA of microorganisms, leading to their destruction. This makes the PhoneSoap device a reliable sanitation option for everyday items.
2. How does PhoneSoap compare with traditional sanitizing methods?
Traditional disinfectants may cause wear and tear on devices or require a lengthy application time. In contrast, PhoneSoap’s UV-C light can sanitize a phone in approximately 10 minutes without any chemical residue or physical wiping.
3. Is PhoneSoap safe for all phone types and models?
PhoneSoap is designed to be safe for most smartphones, but users should check for compatibility with larger models and cases.
Key Challenges or Controversies:
One challenge faced by PhoneSoap is skepticism regarding the necessity of UV sanitization devices before the COVID-19 pandemic. Some experts raised concerns about the over-reliance on gadgets like PhoneSoap for hygiene, emphasizing that frequent handwashing is still the most effective way to prevent the spread of germs. Additionally, there are controversies about the long-term efficacy of UV-C light, particularly if devices are not cleaned regularly.
Advantages and Disadvantages of PhoneSoap:
Advantages:
– Effectively sanitizes phones and small items in a short period.
– Chemical-free sanitation, which prevents potential damage to devices.
– Aesthetic design that fits into modern lifestyles.
– Grows awareness about the importance of hygiene in personal items.
Disadvantages:
– Initial purchase cost may be seen as high for some consumers.
– Requires access to electricity for operation, limiting usage in some environments.
– The effectiveness can be reduced in areas with excessive debris or cases that obstruct UV light.
Suggested Related Links:
PhoneSoap
Shark Tank Blog
CDC
